Modelling the international demand of US receptive tourism in Mexico

Bringing together the efforts of large amounts of individuals to collect funds and transfer them to their claimants is an activation key of the Fintech Crowdfunding Platforms (FCP). Consequently, the business model presence inside the potential investment mind is essential for its growth and consolidation. In this way, the concern to investigate the level of knowledge on the subject in Potential Retail Investors (PRI), is born. In addition to detecting whether this knowledge is related to the perception of the model as an investment option, as well as, intending to invest in the future. Thus, a quantitative investigation is carried out through the application of a self-perception response instrument, this in a sample of 384 PRI. The results showed that the participants recognized themselves with a low level of knowledge about: the existence of the model, the difference between authorized and unauthorized platforms, and its operation, among others. These results are accentuated in Biological and Health Sciences professionals, women, and people with no investment background. A positive but weak correlation is also detected between knowledge about PFCF and perception, as well as, the intention to invest. In contrast, a medium correlation was obtained between perception and the investment intent in the modality.